About US


An online concept store based in Hong Kong. We sell a curated selection of outfits from exciting and fresh new designers that suggest a certain lifestyle, mixing retail and culture. 

#OOTD ORIGINAL aims to bring Minimalism to one of the most popular hashtag on social media #OOTD aka #outfitoftheday. 

What is your outfit of the day? 

What is your #OOTD?